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| New Beginings is using a small mobile station that we can carry in a bag. One technique that we have been concentrating on is sitespecific radio break-ins, which means that we are able to "take over" a certain frequency in a specific area. We did this experiment in several 7Eleven stores in Göteborg and Stockholm, Sweden.
7Eleven stores in Sweden are through a business deal with commercial radiostation RadioCity obliged to play only that specific channels music in their speakers. Not only do they play that stations music inside their stores 24/7, but they also have speakers facing outwards from the facade of the store, forcing anyone who just happens to be pleased with hanging around that area to listen. Listen to a timestreched version of a commercial from swedish radiochannel NRJ. We used this piece of audio in one of our radio "break-ins" at 7eleven stores in Göteborg or check out a movie clip.
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